Prepare for action. The Coliseum Fit™ Assault Edition is not just a watch—it's your battle-tested companion in the fight against an average existence. With Rockwell Fit Technology™, this watch isn't here for those who play it safe. It's built for the daring, the bold, and the relentless.

Whether you're clocking miles, crushing the gym, or carving out new paths, the Coliseum Fit™ is with you, ready to perform. The band's stars and stripes aren't just for show—they're a badge of honor. Each digital tick of this timepiece pays homage to the grit and resilience that define the American spirit. While you're taking on the job site, braving the wilderness, or enjoying city lights, this watch keeps freedom and strength at your side.

The Coliseum Fit™ isn't just about style; it's about strength. The PMMA lens shields against scratches and impacts like a warrior's armor. With its rugged ABS/PU casing, this timepiece is lightweight yet nearly indestructible, built for those who laugh in the face of challenges.

But toughness is only part of the package. The Coliseum Fit™ is packed with tactical features that give you an edge in every mission:

• 50-lap memory chronograph to track your progress and milestones.
• Countdown timer for unparalleled precision in planning.
• Step-counter and calorie tracker to help you smash your fitness goals.
• Dual time zones for seamless transitions across borders or time zones.
• Eight alarms to ensure you're always on time for the next adventure.

And while it's built to endure, it doesn't skimp on comfort. The CradleFit™ bracelet and Prismatic Cell dorsal texture make wearing it as effortless as the confidence it inspires.

The Coliseum Fit™ Assault Edition in Coyote Tan and Black menaces from your wrist like a coyote prowling across rugged terrain. It's a blend of fierce style with an undeniable edge. The coyote-tan color evokes its namesake predator's keen ability to adapt and thrive under blazing desert skies or in shadowy urban landscapes. It radiates both stealth and strength, a bold tribute to resourcefulness and survival. The band features an aged stars-and-stripes design, as though it's engaged in battles and emerged triumphant, capturing the essence of resilience. The bold black detailing contrasts sharply with the tan, creating a dangerous, predatory aesthetic.

Like the cunning coyote, this watch is built for those who adapt, endure, and rise above, no matter the challenge. Its 49mm case and bold design stand out, making a statement about freedom, tenacity, and unyielding strength. The Coliseum Fit™ is more than a timepiece—it's a declaration of who you are. When every second counts, let this watch count your seconds.